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Kay & Lane

About This Project


We were approached by two companies who were merging to form a single insurance brokers with the vision of providing a stronger service for their clients. PSB Branding were tasked with creating a new brand that would retain both company values whilst implementing a new identity for Kay&Lane. We developed the acorn icon that symbolised the idea of security and growth. The bottom section of the acorn represents Kay&Lane and the top section of the logo represents the client.





Brand Design